ZITA identity
Visual identity for a premium optician. ZITA is an outstanding optician, offering premium guidance and service in eye examination and selection of design glasses. We created a new visual identity for ZITA, helping them set up a new visual language that reflects the new goals of the brand. The visual identity of ZITA stems from a play on typography within the brand name, while the visual system combines inspiration by an optotype with playful illustrations from the world of optics. www.zita.sk
Client: ZITA
Deliveries: branding, visual-identity, packaging-design, creative service;
Design: M. Kahan;
Illustration: M. Mihályi;
Photo: J. Čaprnka;
Logotype idea: M. Slovák;
Related projects
ZITA identity
Visual identity for a premium optician. ZITA is an outstanding optician, offering premium guidance and service in eye examination and selection of design glasses. We created a new visual identity for ZITA, helping them set up a new visual language that reflects the new goals of the brand. The visual identity of ZITA stems from a play on typography within the brand name, while the visual system combines inspiration by an optotype with playful illustrations from the world of optics. www.zita.sk
Client: ZITA
Deliveries: branding, visual-identity, packaging-design, creative service;
Design: M. Kahan;
Illustration: M. Mihályi;
Photo: J. Čaprnka;
Logotype idea: M. Slovák;
Related projects
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