Branding of local fashion concept store from naming to execution. SOM Store is a unique high fashion concept focused on local designers and brands. We built the core of the identity on a design system that makes use of the name S O M as a flexible framing for different applications. Such a system makes the brand immediately recognizable, universally applicable and easy to work with.

Branding of local fashion concept store from naming to execution. SOM Store is a unique high fashion concept focused on local designers and brands. We built the core of the identity on a design system that makes use of the name S O M as a flexible framing for different applications. Such a system makes the brand immediately recognizable, universally applicable and easy to work with.

SOM Store   website